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About Us Genie Academy is a growing K-12 tutoring and enrichment company based in New Jersey, USA. We offer math, coding, reading, and abacus programs across 7+ locations. We are looking for a Digital Marketing Manager to own our paid advertising, SEO, and content optimization. You will manage our day-to-day Facebook Ads campaigns, optimize our SEO and organic traffic, and drive lead generation. You will work alongside a Marketing Operations Specialist who handles the technical tracking (GA4, GTM) and CRM setup. Your focus is marketing execution -- running campaigns, creating creatives, optimizing for conversions, and reporting on results. This is a hands-on execution role, not strategy-only. You will be in Meta Ads Manager and Google Search Console daily. Key Responsibilities:-Facebook/Meta Ads Management (~$4K/month budget)- Manage 3 active campaigns across lead generation and retargeting- Create, test, and rotate ad creatives (static and video)- Optimize campaigns for cost-per-lead (current: $16.44, target: $12.00)- Manage audience targeting, age segmentation, and geographic targeting (NJ area)- Build lookalike and retargeting audiences from customer lists- Set frequency caps and manage ad fatigue (retargeting frequency currently 14+)- A/B test landing pages, creatives, and audiences- Change landing page destinations based on performance data (location pages convert at 5-15% vs homepage at 0.03%) Creative Production- Produce 3-5 new video creatives per month (parent testimonials, student transformations, behind-the-scenes)- Design static ad creatives using Canva or similar tools- Rotate creatives every 2 weeks to prevent fatigue- Brief and manage any external creative resources SEO &amp; Content Optimization- Monitor Google Search Console for ranking opportunities and indexing issues- Optimize title tags, meta descriptions, and on-page SEO- Core business pages (/programs, /locations, /contact, /pricing) are NOT indexed -- fix immediately- "How to use an abacus" has 324K impressions but 0.05% CTR -- optimize for clicks- Identify high-traffic pages with low conversion and add CTAs/lead magnets (e.g., riddles page: 10K sessions, 0 conversions)- Conduct keyword research for buyer-intent terms- Create and optimize location-specific landing pages- Monitor and protect top-ranking keywords Reporting- Weekly report: ad spend, CPL by campaign, frequency, CTR by creative- Monthly: CPL trends, audience performance, SEO ranking changes, recommendations- Coordinate with Marketing Operations Specialist on cross-platform reporting Required Skills &amp; Experience- 3+ years of hands-on experience managing Facebook/Meta Ads campaigns- Experience with lead generation campaigns (not just e-commerce/ROAS)- Creative development -- ability to produce or edit video and static ad creatives- Experience with Google Search Console and on-page SEO- Keyword research and content optimization- Audience building: lookalikes, interest targeting, retargeting, exclusions- Clear reporting and data-driven decision making- Excellent written English communication- Self-motivated, able to work independently with minimal supervision- Available for overlap with US Eastern Time (at least 2-3 hours daily) Preferred Skills- Marketing education, tutoring, or local service businesses- Experience with geographic/radius targeting for local businesses- Video editing for ad creatives (Canva, CapCut, or similar)- Experience with Facebook Lead Forms- Familiarity with GoHighLevel or HubSpot CRM- Blog content optimization and CTA strategy What Success Looks Like (First 90 Days) - Facebook Ads CPL reduced from $16.44 to under $14- Facebook traffic redirected to location-specific landing pages- 3-5 new video creatives produced and in rotation- Retargeting frequency brought below 3/week- Unindexed business pages submitted and indexed- Title tags optimized on top impression pages- CTAs added to high-traffic blog pages- Weekly reporting cadence established How to Apply: Please include:1. Your resume2. 2-3 examples of Facebook Ad campaigns you managed -- budget, CPL/results, and what optimizations you made3. Examples of ad creatives you produced or directed4. Your availability and timezone

Digital Marketing Manager - Facebook Ads & SEO - Education Company (Remote)

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