Job Title: Virtual Marketing Coordinator

Location: Remote

Company: Genie Academy

About Us:

At Genie Academy, we are passionate about empowering young learners through innovative programs like Abacus Math, Reading ELA, Writing, and Coding. We are growing rapidly and need a dedicated Virtual Marketing Coordinator to help us spread our success stories and expand our reach across the U.S. Join a company that values creativity, growth, and community impact.

Job Overview:

We are looking for a highly motivated and organized Virtual Marketing Coordinator who will be responsible for managing our online and offline marketing efforts. You'll work closely with our team to amplify our brand, share success stories, and manage various marketing initiatives to help expand our presence both locally and nationwide.

Key Responsibilities:

1. Interview Parents and Write Success Stories:

• Conduct interviews with parents of Genie Academy students to capture their experiences.
• Write compelling success story articles and testimonials.
• Ensure the stories are published on our website and assist in creating posters or promotional materials to highlight these achievements.

1. Website Content Management:

• Publish success stories and other relevant content on our website.
• Coordinate the design and ordering of promotional materials such as posters and brochures.

1. Social Media Management:

• Create and schedule social media posts to promote success stories, new classes, promotions, and events.
• Monitor and engage with our online community across platforms like Facebook, Instagram, and LinkedIn.

1. Facebook and Instagram Ads Management:

• Plan, execute, and optimize Facebook and Instagram ad campaigns.
• Monitor ad performance and adjust strategies to maximize ROI.

1. SEO & Local SEO Efforts:

• Collaborate with outside contractors to manage SEO and Local SEO strategies.
• Track and report on performance metrics to ensure we remain competitive in local searches.

1. HubSpot Management:

• Use HubSpot to manage leads, email marketing, and customer communications.
• Track and analyze marketing campaigns to optimize performance and nurture leads through the sales funnel.

1. Freelancer Coordination:

• Manage freelancers for various projects including landing page creation, website redesigns, and other digital initiatives.
• Ensure all projects are completed on time and align with our brand's messaging.

1. Offline Marketing Initiatives:

• Oversee direct mail campaigns, including design and distribution.
• Conduct local outreach to schools, libraries, and other community institutions to promote Genie Academy programs.

Qualifications:

• Proven experience in digital and offline marketing.
• Strong content writing and storytelling abilities.
• Familiarity with social media platforms and scheduling tools.
• Experience managing Facebook and Instagram ad campaigns.
• Experience with HubSpot for lead management and email marketing.
• Basic understanding of SEO and working with contractors to execute SEO strategies.
• Experience managing freelancers and coordinating marketing projects.
• Excellent communication and organizational skills.
• Self-driven, with the ability to work independently in a remote environment.

Bonus Skills:

• Experience in educational marketing.
• Familiarity with platforms like Hubspot, Canva, etc.